Branding of Produce is Driving Sales!

Branding of Produce is Driving Sales!

Suppliers are moving to the forefront in produce departments as they brand an increasing portion of their product.

Key Takeaways:

  • Customers look for supplier brands as they do for national companies' products.
  • Club variety apples must be licensed to be grown and sold.
  • Cross merchandising supplier-brand produce within the department and around the store can bring incremental sales.

 

Article by D. Gail Fleenor, Progressive Grocer

 

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