Selling the "Good Stuff"

Cabbage

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Organic Sales

Identifying the potential opportunities for growth across the fresh produce industry is essential to both financial success and lasting category loyalty.

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Produce Department

The terms reset and produce retail go together like the terms water and ocean. The two really go that hand-in-hand. Changing the counters and displays in the department happens constantly, and we make these changes for so many reasons.

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I personally love doing resets.  They offer weekly - sometimes even daily - opportunities to grow sales and perhaps even introduce a consumer to something new.  They also give a fresh visual for shoppers.  So who's ready to ready to rearrange that furniture?  Click below for a few "hows" and "whys" of resets

Article by Brian Dey, Produce Market Guide

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Training

PMA (Produce Marketing Association) Produce Training Guides uploaded and ready to use:

• Customer Focus
• Merchandising Essentials
• Sales Promotion
• Food Safety
• Top 20 Produce Items
• Inventory Management
• Supermarket Math

All 7 PMA Training/Workbook Guides Here