The Cooler: News, Tips, & More

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"The Four P's of Merchandising: Product, Placement, Pricing and Promotion"

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A letter from Peirone's Floral Director:

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Proper watering of container plants is crucial to having them perform at their best.

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Sesame Must Be on Foods Labels by 2023

Bouquets - Vases - Bunches

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Please take a moment to read the letter attached below regarding the floral shortage.

Click below to find out what to look for, plus some tips on how to treat the problem.

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Click below for some quick facts on the new crop.

If you just picked up a potted Easter lily to brighten up your home for spring, follow the steps be

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The Coachella and Mexico grape seasons will be here soon,

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Here are some notes from the Floral state of the industry.

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We are now carrying Charmelia. Watch the videos below to learn some designing techniques.

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Join us on the journey of the life of a flower, from seed to your home

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Are You Handling Them Correctly???

Read Here To See What It Takes

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Shoppers seek an immunity boost from fruits and veggies

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Looking for a snack to make for The Super Bowl?

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Just over half (52 percent) of U.S. adults plan to celebrate Valentine's Day this year.

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Want tips on how to wrap flowers like a pro? Watch the video below.

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Many of you are aware of the reduction of celery supply available from the Oxnard growing area.

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Find the positive where positivity can be found.

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Click below to see the entries and winners

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Mad Libs - Produce in Holiday Traditions

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Read all about this industry icon.

Pom Wonderful announces winner of Peirone/Pom display contest.

This Months Grower "Kings River Packing"

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Order direct or call your sales person.

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Want to test your knowledge? Click below to download the crossword puzzle and see how much you know

Four Top-Tips To Sell More Onions Year-Round

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Click below for details or call your Peirone Produce sales rep.

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Honor and thank those who serve our country

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Thanksgiving 2020 from a Consumers perspective.

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Poinsettias will start arriving in 2 weeks!

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Five Ways To Sell More Fresh Mushrooms Year-Round

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Good morning and happy Monday,

The FDA and its counterparts in Mexico are taking steps to strengthen collaboration on food safety

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On October 2, 2020, Seneca Food Corporation issued a recall on Cinnamon Apple Chips. Peirone Produce

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The Winners Are

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Check out Dale's latest Market Update!

Contact your peirone sales team for details Books due back to peirone no later than september 16

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Pre-book now through Nov 16th, 2020 Limited quantities Click for Print Out

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Fall is harvest time and back to school time (maybe).

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Product recalls are always a constant presence in retail grocery.

When a customer is ordering flowers for the loss of a loved one please remember to be compassionate.

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California Heat Wave\Wild Fires Impacting Some Crops. Click here for more info

What other foods can rival the status of avocados and pineapples in current pop culture?

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Are you looking for some ideas on your Fall Floral Designs?

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Click here for more info on Peirone Produce & Mary's Harvest

Researchers used eggs for the base of an inexpensive micron-thick coating that prolonged the shelf l

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Retail sales of fresh vegetables continue to significantly exceed 2019

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Dale's Market Update 7-22-20

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Food safety is the main area of concern for consumers, according to a survey by DNV GL.

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Peirone Produce To Cancel Fall Expo

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Could a machine that dispenses fresh, custom-made bowls be a lifeline for retailers

Produce has long performed an important duty in art, often by serving as material for still life

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How much is the average American household spending per trip on various fresh produce

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Construction in your store can be a disruptive event.

Dale's Market Update 7.3.20

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No more waiting for product to hydrate before using. Click here to see the benefits

One of the first things that comes to mind when planning flower arrangements is the color. It’

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A fruitful season should be in store for the summer berry categories

California table grapes already are shipping out of the Coachella Valley, and grower-shippers expect

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We all know that berries bring in the big bucks, and raspberries are no exception. Article by, The

Identifying the potential opportunities for growth across the fresh produce industry

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June 1 as cucumbers knocked Haitian mangoes out of the No. 1 spot

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When it comes to creating a floral arrangement, the possibilities are endless.

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U.S. per capita consumption of avocados has grown at an compound annual growth rate of 8%

Save time and Labor expenses with these easy to use chop n drop bouquets. Click Here

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Green is a color that often gets overlooked when creating a design for your flowers.

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Many customers can't wait to fire up the grill each year.

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Mother’s Day and Spring Resource Guide

Dale's Market Update

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* Please look for a deal book to come your way.

The power of value-added produce sales speaks for itself.

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Our main farms are located in Colombia & Ecuador

Fresh Vegetable Sales Accelerated, Fruit Sales Growth Back to Single Digits

Consumers keep organic movement driving forward

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Dale's Market Update

The CDC says there is no evidence to support the virus is transmitted through food.

The majority of consumers polled by The Packer believe they are buying more produce than they were

How To Arrange Flowers: Beginners DIY Floral Arrangements for you to share with your customers.

Suppliers are moving to the forefront in produce departments as they brand an increasing portion of

Attached is a flyer on the healing power of flowers.

COVID-19 Easter Spring Resource Guide

If you just picked up a potted Easter lily to brighten up your home for spring, click the link below

During these unusual times, we want to provide you with a Peirone Key Associate Cell #'s

Dale's Market Update

Peirone Produce will remain open during the WA State shut down.

Don’t let a fear of the coronavirus COVID-19 to keep you from eating fresh fruits and vegetables.

Flowers are the unifying symbol of joy, beauty, cheerfulness and healing.

Contest Dates 3-16-20 thru 3-31-20

The National Grocers Association is actively monitoring the growing spread of the Coronavirus

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Please click here for a United Fresh Produce Association alert on the Coronavirus and the Fresh Prod

Yuma has been hit with heavy rains, and fields are flooded. Processors are 24-36 hours behind.

Take a look at our customer's diplays.

Celery was the leading fresh commodity for retail sales growth in 2019, and it wasn’t even clo

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The California Avocado Commission, Irvine, is forecasting a significantly larger crop this season

Idaho Falls, Idaho-based research firm surveyed a group of consumers

Avocado Market is in a demand exceeds supply situation.

Click to see this years winners

Citrus continues to be a compelling category for grocery retailers, with both oranges and mandarins

Mixing Flowers Is Not The Only Solution For Beautiful Vases

Get Better Health Inspection Scores

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Adverse weather is devastating many crops in California and Mexico. You will see markets rise, quali

Organics have been a part of the mainstream market for years now,

Check out the latest market updates.

February is designated National Potato Lover's Month

Raw product supply on all tender leaf items will remain somewhat limited for the next 7-14 days.

Retailers have been giving more room to mushrooms in recent years as the plant-based trend drives in

Berry sales may not reach the stratospheric heights in winter that they do in summer,

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Certain varieties can actually survive longer outside of water.

The unrelenting cool weather in the Desert growing regions continues to create quality challenges

There is a reason vegetables used to have a bad reputation, and frankly it stems from bad prep

Click here to see the 1st place booth winner

Supplies across all baby leaf components, both organic and conventional are tight.

What consumers say they want

What Retailers Need to Know About Today’s Hispanic Consumers

With Healthy Produce Twists

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Thanksgiving centerpieces Christmas Centerpieces

See this month's designer.

Fall Floral Expo 2019

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With Ashli 2019

Companies generally do not want to elevate organic produce items to the detriment of conventional

Exploring consumer trends, as well as some opportunities.

Tammy

With their eye-catching colors, sweet bell peppers continue to grow in popularity.

Holiday Ordering Schedule

URGENT - Recall of Wayfare Pudding - Chocolate, Vanilla, Butterscotch

The CDC is urging consumers to get rid of salad kits during an E. Coli outbreak.

Check out Dale's latest market updates and read about upcoming seasonal items

Click here to read the follow-up on the FDA issued romaine warning

Click here to find out what items are affected.

Right now, the market for fresh produce is strong and growing. Accoring to the 2019 "Power of

Happy Thanksgiving! Dale's latest market update is here.

Click here to find out more on the FDA issued romaine warning.

Mann Packing Recall! Please click the link to find out more!

Floral tips for Valentine's

Dale's Market Update

Check out this article from Progressive Grocer.

Check out this letter from Wayfare

Here are the floral trends forecast

Check out Dale's latest market update!

Recent weather has reeked havoc on strawberry harvests - read this from one of our berry vendors.

Things move fast in the produce industry - stay fresh and in the know with our latest market update!

Keeping you informed with the latest lime market update

Here is the powerpoint presention of The Power of Understanding People by Dave Mitchell click here

Lime supply outlook is looking a bit gloomy - stay in the know with this special market update.

VP of PMA offers sage advice to rethink shrink challenges as fall produce approaches

Floral designers: here's an awesome resource to boost your arrangement-game!

You're asking and we are still listening. We have added more convenience and functionality to t

Get your copy of the freshest market update now

Please read this important delivery schedule change.

Current produce safety practices need revitalizing? If so, here's a must-read.

Regular practice and improvement of produce stocking protocols adds up to loyal customers

Sneak-peek video from Dave Mitchell to our Produce Managers

Maintaining optimal conditions for your fresh blooms

Stay fresh with Dale's latest Market Update

Fresh produce: giving the bump to typical mainstream main-course components in foodservice & more

Peirone floral designers at it again: boosting the bloom!

Regularly authenticate your suppliers and find true partners to help your produce business thrive.

Creative, crunchy, & healthier produce products = know the trends & increase profits

Bananas, Pineapples, Tropicals - OH MY!

The seventh PDF in a series of PMA produce management training workbooks

Hope to see you there!

IFE: the largest floral B2B trade show in North America

The sixth PDF in a series of PMA produce management training workbooks

Stay fresh and in-the-know: get your copy of Dale's latest Market Update to go!

Timeliness + Thoughtfullness = Improved Employee & Customer Retention

Mr. Grape Red Grapes Customer Notification

60-day free trial with the Fresh Go Bin!

Produce customer retention - stay in the know with this potential forecast

AMAZING 3D paper sculptures and store displays at Rosauers Yakima

Fruit Butchers? Fun Festivals? Personalization of produce isn't just a passing trend...

Hot off the press - get your latest market update now

Please read this important announcement regarding a beloved Peirone sales rep.

Get Your FMI Top Produce Findings 2019 Report

Greg B. of Yoke's Spokane won a coveted spot in UF's Top 25 - see Chicago award pix here!

Things move fast in the produce industry - stay fresh with Dale's Market Update today!

More upgraded features to Peirone's online ordering!

Sourcing the freshest roses for our floral designers

Protective measures in response to romaine outbreaks

Fresh & flavorful produce from Peirone to our produce stores to consumers' taste buds

Market is Stronger & Fruit is Tight!

VP of PMA shares savvy sales strategies for both seasonal and local produce

Before and after @Super 1, Hamilton, MT

Important letter from Peirone's VP RE: New Tariff Mexican Products

The freshest market update in town - curated just for you

Online ordering enhancements based on your feedback

Giant Food & DC Greens: pilot program for fruit-and-veggie prescriptions

Quick Read: optimizing your produce push list

Stay up to date with the latest market update from Dale Arneson

Strawberries are our "Fresh Take" for Spring along with sweet sales strategies

Positive produce vibes found here!

From dull spud to total stud - watch this video to supersize your potato sales

Welcome Sean Dailing, the latest produce buyer to join Peirone

Peirone Spring Expo 2019 Photo Slideshow

Avocado Market Update - Fresh For You

Bargain Giant bouncy ball made from floral rubber bands

USDA, Third-Party Audits, Who is Affected?

Things move fast in the produce industry - get your fresh market update today

Just wanted to share a few "Thank You" photos post-expo from our floral collections

Peirone Pre-expo set up is blooming today!

Awesome turn-out - thank you!

Can't wait to see you there!

Well-thought-out displays become a win-win all around for customers, produce staff, & suppliers

Check out this recent super fresh reset at Yoke's Indian Trail, Spokane, WA!

The fifth PDF in a series of PMA produce management training workbooks

Grab a cup of joe and a minute for yourself and the market update

The freshest and sweetest California Cherry market update now

Important announcement on potential US-Mexico border closure

Grocers increasingly encouraging consumers to look to them as a convenient meal solution option

Spring Makeover Budget-Friendly Ideas Here

Awesome Apple Waterfall Display at Yoke's Mead

A little peep of a sneak peek of Easter florals - so colorful!

Up to the minute Cherry Update here!

The fourth PDF in a series of PMA produce management training workbooks

The third PDF in a series of PMA produce management training workbooks

The second PDF in a series of PMA produce management training workbooks

Whose responsibility do you think it is when someone gets a foodborne illness?

Meet Ben Perry, Peirone Driver of 25 Years

Recall on organic California avocados from Henry Avocado (Peirone does not supply these)

Your Floral Sneak Peek #2 for the upcoming Peirone Spring Expo on April 24th, 2019

The first PDF in a series of PMA produce management training workbooks

Sneak peak of Spring Rack program and Mother's Day baskets - looking beautiful!

Gregory Barnufsky Jr of Yoke's, Awarded Top 25 Produce Mgr 2019

How much do we really know about pesticide residues? More than you might think!

Keep your container plants blossoming with this easy-to-follow guide.

Stay informed. Stay Fresh. Get your 2-min. quick read market update right here

What do unicorns, Italian Ice, and Hoopfest have in common?

Celery crop update brought to you by Tanimura & Antle

Onions: A perfect storm of short storage supplies, fewer acres planted, and adverse weather

primrose, pollinators, & nectar sweetness

Keep it fresh and be prepared with the latest issue of Dale's Market Update

Good times at the 2019 URM Food Show!

CALIFORNIA CHERRY UPDATE - TYPES, REGIONS, & PHOTOS

Today-vs-tomorrow's organic consumer & why the difference(s) between them are critical.

Management support, metrics, and managing expectations-critical steps in reducing food safety risk

Present and future organic performance and potential presented by Steve Lutz, VP of PMA

The state of Washington Fresh Fruit & Veggie State Profile

Terry L. Fossum, leadership expert, to speak at the upcoming Peirone Produce Expo on April 24th

Keep your produce at its best and most fresh with the latest market update

Savvy sales strategies to keep this root vegetable rooted in your consumers’ carts

New venue, new products, fresh fun expo-only twists, be there or be square!

Meet Jeff Heid, Quality Control Inspector, and Peirone's 1st "Staff Spotlight" teammate

Check out this week's latest super fresh reset with Akins Fresh Market Soap Lake, WA!

Practice being pro-active for linked-to-food recalls

Check out this checklist to help you make the most out of your Valentine's Day floral sales!

Stay up to date and in the know with the latest market update!

Carve some time, carve some space and reap produce profits.

Quick read: maximizing your organic produce sales

Stay in the know with the freshest market update tailored just for our produce managers.

Customers looking for quick, easy & fresh meal ideas? Try Mary’s Harvest Grab-N-Go!

Helpful resource for designing those all-important Valentine's Day arrangements

Check out this thoughtful article on how nutrition & food safety efforts can boost produce sales

Valentine's Day Rose Update: fresh from the farm as of today, 1/11/19

Meet Peirone's New Director of Floral: Kristina Miller

Sweet, savory, or spicy? Stuffed, sliced, or diced? Let's do a fresh take with bell peppers!

Seeking Super Bowl produce inspiration? Industry experts suggest ad opportunities.

Check out this helpful article on what you can do to help safeguard against food fraud.

The Lempert Report highlights recent studies on whole plant-based foods lifting moods

Keep your produce knowledge and news fresh and merry with the latest market update from Dale!

Chris Auman of Produce Business points out the many reasons to promote produce this season.

December's Fresh Take: Sweet Potatoes!

The CDC and FDA have confirmed the first single source of recent romaine outbreak.

Check out this week's recent reset highlight at Hamilton's Marketplace in Hamilton, MT

Check out this WSJ article that offers a different perspective on the recent romaine alert.

Be in the know with the latest market update

Western Veggies Special Market Update 12/4/18

Food Safety Modernization Act (FSMA) and how this relates to produce retailers and recalls

"Breaking Down the Barriers to Produce Purchases"

This week, we are highlighting the recent reset at Cut Bank Harvest Foods, MT!

Refrigerated produce/packaged food display cases

Prioritizing Produce Safety from CPS Research

All Romaine Advisory Alerts from Nov. 2018 can be found on this post.

Dale's Market Update 11/20/18

SPECIAL MARKET UPDATE: CAULIFLOWER 11/16/18

SPECIAL MARKET UPDATE ON AVOCADOS

WESTERN VEGGIES MARKET UPDATE 11/14/18

Move over strawberries, November's Fresh Take focus: Oranges

Fresh Research on The Power of Fresh Produce Presence with Consumers

Market Update: Strawberries

This week, we are highlighting Rosauers Supermarket Hood River’s recent reset!

Catch the latest from Dale's Market Update - Revised 11/7/18

Fresh for you - the latest market update from our resident expert and VP, Dale Arneson

Nielsen research on the power of fresh produce presence with consumers

Helping your customers fall in love with fall promotions!

Safely Sharing Fall's Bountiful Produce

Voluntary Recall from McCain Foods USA, Inc.

RECALL ALERT 10/17/18: McCain Foods, IQF Fire Roasted Super Sweet Corn

Fresh for you - our latest market update!

Top 10 Commodity Trends Fruits and Vegetables Quarter 2 of 2018

World Variety Produce: voluntary recall on Melissa’s Hatch Chile Clean Snax w/chia&flaxseed

Thank you Balcom & Moe of Potandon Produce!

This month’s fresh take focuses on a Fall, as well as year-round, favorite: grapes!

Fall Expo 2018 Recap

Take advantage of your consumer's buying habits & maximize produce sales

Peirone is here to help keep your produce crisp and fresh - 9/26 Market Update

3 Ways to Improve Food Safety and Cut Labor Costs

Citrus Update Sept 17, 2018

Please join us in congratulating our 2018 Stemilt and Peirone Produce Cherry Cup Winners!

"Mind (and Fill) the Gaps in the Produce Aisle"

Kid and Family-Friendly Fruits brought to you by The Packer

Get your fresh copy of the latest market update from Dale - stay fresh, stay informed!

2018 Consumer Produce Favorites

Current status of the E. coli Outbreak

Peirone Produce Potato Harvest Tour: 10/4/18 All are welcome!

Relevant, timely, and a quick read - stay fresh and stay informed!

Maximize your organic fruit offerings to regularly boost produce sales

Selling Sprouts?

Things move quickly in the produce industry. Stay fresh with the latest market update from Peirone!

Current Avocado Market Update by Region

Howard Calcagno Farms is initiating a voluntary recall. Read more here.