Produce is a fast-moving industry and as such, you may need help staying up-to-date on market issues, merchandising innovations, trends and more. Whether there is something new and exciting happening in our industry or adverse weather that has affected key crops, it is our job to make sure you are informed of current information. To do that, we developed this News & Articles section of our website. In it, you should find interesting information about all sorts of things that are affecting our industry.
Also, if you come across an industry-related article that you want to share with your fellow stores, please send it to us to post on our website.
To view more articles, continue to scroll down the page.
Melissa's Market Update "The Week of 2.17.25"
Click Here For Details.
- Feb. 17, 2025
- Melissa's Market Update

Idaho Potato Lover's Contest
2025 Idaho Potato Display Contest. Click Here For Details.
- Feb. 14, 2025
- Contest

Melissa's Market Update "The Week of 2.10.25"
Click Here For Details.
- Feb. 10, 2025
- Melissa's Market Update

Melissa's Market Update "The Week of 1.27.25"
Click Here For Details.
- Jan. 27, 2025
- Melissa's Market Update

Melissa's Market Update "The Week of 1.20.25"
Click Here For Details.
- Jan. 20, 2025
- Melissa's Market Update

Melissa's Market Update "The Week of 1.13.25"
Click Here For Details.
- Jan. 13, 2025
- Melissa's Market Update

Melissa's Market Update "The Week of 1.06.25"
Click Here For Details.
- Jan. 06, 2025
- Melissa's Market Update

Melissa's Market Update "The Week of 12.30.24"
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- Dec. 30, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 12.23.24"
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- Dec. 23, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 12.16.24"
Click Here For Details.
- Dec. 16, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 12.09.24"
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- Dec. 09, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 12.02.24"
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- Dec. 02, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 11.25.24"
Click Here For Details.
- Nov. 25, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 11.18.24"
Click Here For Details.
- Nov. 18, 2024
- Melissa's Market Update

Cal Organics Voluntary Recall
Click here for info on the VOLUNTARY RECALL
- Nov. 18, 2024
- Past Recalls and/or Notifications

Melissa's Market Update "The Week of 11.11.24"
Click Here For Details.
- Nov. 11, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 11.04.24"
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- Nov. 04, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 10.28.24"
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- Oct. 28, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 10.21.24"
Click Here For Details.
- Oct. 21, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 10.14.24"
Click Here For Details.
- Oct. 14, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 10.07.24"
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- Oct. 07, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 9.23.24"
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- Sep. 23, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 9.09.24"
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- Sep. 09, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 9.02.24"
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- Sep. 02, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 8.26.24"
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- Aug. 26, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 8.19.24"
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- Aug. 19, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 8.05.24"
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- Aug. 05, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 7.29.24"
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- Jul. 29, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 7.22.24"
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- Jul. 22, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 7.15.24"
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- Jul. 15, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 7.08.24"
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- Jul. 08, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 7.01.24"
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- Jul. 01, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 6.24.24"
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- Jun. 24, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 6.10.24"
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- Jun. 10, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 6.03.24"
Click Here For Details.
- Jun. 03, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 5.27.24"
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- May 27, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 5.20.24"
Click Here For Details.
- May 20, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 5.13.24"
Click Here For Details!
- May 13, 2024
- Melissa's Market Update

RPE "Tasteful Selections" Voluntarily Recalling
click here for details
- May 07, 2024
- Past Recalls and/or Notifications

Melissa's Market Update "The Week of 5.06.24"
Click Here For Details.
- May 06, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 4.29.24"
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- Apr. 29, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 4.22.24"
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- Apr. 22, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 4.15.24"
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- Apr. 15, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 4.08.24"
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- Apr. 08, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 4.01.24"
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- Apr. 01, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 3.25.24"
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- Mar. 25, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 3.18.24"
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- Mar. 18, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 3.11.24"
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- Mar. 11, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 2.19.24"
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- Feb. 19, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 2.12.24"
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- Feb. 12, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 2.05.24"
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- Feb. 05, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 1.29.24"
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- Jan. 29, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 1.15.24"
Click Here For Details
- Jan. 15, 2024
- Melissa's Market Update

Green Beans w/Garlic & Miso
Click here for recipe. Recipe provided by: The Snack
- Jan. 04, 2024
- Recipes

Melissa's Market Update "The Week of 1.01.24"
Click Here For Details
- Jan. 01, 2024
- Melissa's Market Update

Melissa's Market Update "The Week of 12.18.23"
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- Dec. 18, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 12.11.23"
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- Dec. 11, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 12.04.23"
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- Dec. 04, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 11.20.23"
Click Here For Details
- Nov. 20, 2023
- Melissa's Market Update

Happy Thanksgiving
Happy Thanksgiving from all of us at Peirone Produce.
- Nov. 20, 2023
- Announcements

Melissa's Market Update "The Week of 11.13.23"
Click Here For Details
- Nov. 13, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 11.06.23"
Click Here For Details
- Nov. 06, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 10.30.23"
Click Here For Details
- Oct. 30, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 10.23.23"
Click Here For Update
- Oct. 23, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 10.16.23"
Click Here For Details
- Oct. 16, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 10.02.23"
Click here for details
- Oct. 02, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 9.25.23"
Click Here For Details
- Sep. 25, 2023
- Melissa's Market Update

This Week's Featured Item Is:
Click below to learn all about the Pear Category and the latest Consumer Trends! Click Here
- Sep. 18, 2023
- Item of The Week

Melissa's Market Update "The Week of 9.18.23"
Click Here For Details
- Sep. 18, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 9.11.23"
Click Here For Details
- Sep. 11, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Asparagus"
Click below to learn all about the Asparagus Category and the latest Consumer Trends! Click Here
- Sep. 11, 2023
- Item of The Week

Demand For Fresh Mushrooms
Click here to read article. Article by: Andy Nelson, Supermarket Perimeter
- Sep. 08, 2023
- Slider Articles

Melissa's Market Update "The Week of 9.04.23"
Click Here For Details
- Sep. 04, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 8.28.23"
Click Here For Details
- Aug. 28, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Melons"
Click below to learn all about the Melon Category and the latest Consumer Trends! Click Here
- Aug. 28, 2023
- Item of The Week

Melissa's Market Update "The Week of 8.21.23"
Click Here For Details
- Aug. 21, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Mushrooms"
Click below to learn all about the Mushroom Category and the latest Consumer Trends! Click Here
- Aug. 21, 2023
- Item of The Week

Papaya's
Click Here For Details Article by: Brian Dey, Produce Market Guide
- Aug. 14, 2023
- Slider Articles

Melissa's Market Update "The Week of 8.14.23"
Click Here For Details
- Aug. 14, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Artichokes"
Click below to learn all about the Artichoke Category and the latest Consumer Trends! Click Here
- Aug. 14, 2023
- Item of The Week

Melissa's Market Update "The Week of 8.07.23"
Click Here For Details
- Aug. 07, 2023
- Melissa's Market Update

Washington Largest Crops
Click Here For Articles Article By: Tom Karst, The Packer
- Aug. 02, 2023
- Slider Articles

Consumers Fresh Produce Consumption
Click Here For Article Article by: Tom Karst, The Packer
- Aug. 02, 2023
- Slider Articles

Melissa's Market Update "The Week of 7.31.23"
Click Here For Details
- Jul. 31, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Tomatoes"
Click below to learn all about the Tomato Categories and the latest Consumer Trends. Click Here
- Jul. 31, 2023
- Item of The Week

This Week's Featured Item Is: "Grapes"
Click below to learn all about the Grape Categories and the latest Consumer Trends Click Here
- Jul. 17, 2023
- Item of The Week

Grapes Lure Shoppers
Click Below For Merchandising Opportunities. Click Here Article by: Tad Thompson, Produce Business
- Jul. 17, 2023
- Articles

Melissa's Market Update "The Week of 7.17.23"
Click Here For Details
- Jul. 17, 2023
- Melissa's Market Update

Peirone Produce & Stemilt
Peirone Produce & Stemilt Present The "2023 CHERRY CUP" Click here for details
- Jul. 11, 2023
- Contest

This Week's Featured Item Is: "Apricots & Nectarines"
Click below to learn all about the Apricot & Nectarine Categories and the latest Consumer Trends
- Jul. 10, 2023
- Item of The Week

Mangos
Bringing Mangos to The Consumer. "Mangos are moving from an exotic fruit to a fresh produce"
- Jul. 07, 2023
- Hispanic Produce

Melissa's Market Update "The Week of 7.03.23"
Click Here For Details
- Jul. 03, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Watermelon"
Click below to learn all about the Watermelon Category and the latest Consumer Trends!
- Jul. 03, 2023
- Item of The Week

Melissa's Market Update "The Week of 6.26.23"
Click Here For Details
- Jun. 26, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Chile Peppers"
Click below to learn all about the Chile Pepper Category and the latest Consumer Trends!
- Jun. 26, 2023
- Item of The Week

Peirone Produce & Aztec Imports
Peirone Produce's Weekly Authentic Hispanic Program. Please check back every Monday for the up
- Jun. 26, 2023
- Hispanic Produce

This Week's Featured Item Is: "Cherries"
Click below to learn all about the Cherry Category and the latest Consumer Trends!
- Jun. 19, 2023
- Item of The Week

Melissa's Market Update "The Week of 6.19.23"
Click Here For Details
- Jun. 19, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Corn Husk"
Click below to learn all about the Corn Husk Category.
- Jun. 12, 2023
- Item of The Week

Melissa's Market Update "The Week of 6.12.23"
Click Here For Details
- Jun. 12, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 6.05.23"
Click Here For Details
- Jun. 05, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Carrots"
Click below to learn all about the Carrot Category and the latest Consumer Trends! Click Here
- Jun. 05, 2023
- Item of The Week

Melissa's Market Update "The Week of 5.29.23"
Click Here for Details
- May 29, 2023
- Melissa's Market Update

This Week's Featured Item Is: "Limes"
Click below to learn all about the Lime Category and the latest Consumer Trends!
- May 29, 2023
- Item of The Week

This Week's Featured Item Is: "Cucumbers"
Click below to learn all about the Cucumber Category and the latest Consumer Trends! Click Here
- May 22, 2023
- Item of The Week

This Week's Featured Item Is: "Jicama"
Click below to learn all about the Jicama Category. Click Here
- May 15, 2023
- Item of The Week

Melissa's Market Update "The Week of 5.15.23"
Click Here For Details
- May 15, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 5.08.23"
Click Here For Details.
- May 08, 2023
- Melissa's Market Update

Peirone Produce & Aztec Imports
Peirone Produce is excited to announce our new Authentic Hispanic Program.
- May 08, 2023
- Hispanic Produce

This Week's Featured Item Is The "Broccoli"
Click below to learn all about the Broccoli Category and the latest Consumer Trends!
- May 08, 2023
- Item of The Week

Melissa's Market Update "The Week of 5.01.23"
Click here for details
- May 01, 2023
- Melissa's Market Update

This Week's Featured Item Is The "Strawberries"
Click below to learn all about the Strawberry Category and the latest Consumer Trends!
- May 01, 2023
- Item of The Week

Melissa's Market Update "The Week of 4.24.23"
Click here for details
- Apr. 24, 2023
- Melissa's Market Update

This Week's Featured Item Is The "Maradol Papaya"
Click below to learn all about the Papaya Category.
- Apr. 24, 2023
- Item of The Week

This Week's Featured Item Is The "Piloncillo"
Click below to learn all about the Piloncillo Category. Click Here
- Apr. 17, 2023
- Item of The Week

Melissa's Market Update "The Week of 4.17.23"
Click here for details
- Apr. 17, 2023
- Melissa's Market Update

This Week's Featured Item Is The "Tomatillo"
Click below to learn all about the Tomatillo Category. Click Here
- Apr. 10, 2023
- Item of The Week

Melissa's Market Update "The Week of 4.10.23"
Click Here For Details
- Apr. 10, 2023
- Melissa's Market Update

Peirone Produce & Floral Spring Expo
Talk To Your Sales Person about reserving a hotel room.
- Apr. 03, 2023
- Events

This Week's Featured Item Is The "CHAYOTE"
Click below to learn all about the Chayote Category.
- Apr. 03, 2023
- Item of The Week

Melissa's Market Update "The Week of 4.03.23"
Click here for details.
- Apr. 03, 2023
- Melissa's Market Update

This Week's Featured Item Is The "Yuca Root"
Click below to learn all about the Yuca Root Category.
- Mar. 27, 2023
- Item of The Week

Melissa's Market Update "The Week of 3.27.23"
Click Here For Details
- Mar. 27, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 3.20.23"
Click Here For Details
- Mar. 20, 2023
- Melissa's Market Update

This Week's Featured Item Is The "Cactus Leaf"
Click below to learn all about the Cactus Leaf Category.
- Mar. 20, 2023
- Item of The Week

Melissa's Market Update "The Week of 3.13.23"
Click here for details.
- Mar. 13, 2023
- Melissa's Market Update

Social Media
Click below to learn more about using social media to reach customers.
- Mar. 10, 2023
- Slider Articles

Designer Dozen Labor Saver
Click the video link below to learn how to save time on your design.
- Mar. 07, 2023
- Floral

This Week's Featured Item Is "Cauliflower"
Click below to learn all about the Cauliflower Category and the latest Consumer Trends!
- Mar. 06, 2023
- Item of The Week

Melissa's Market Update "The Week of 3.06.23"
Click Here For Details
- Mar. 06, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 2.27.23"
Click here for details
- Feb. 27, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 2.20.23"
Click Here For Details
- Feb. 20, 2023
- Melissa's Market Update

This Week's Featured Item Is "AVOCADOS"
Click below to learn all about the Avocado Category and the latest Consumer Trends!
- Feb. 20, 2023
- Item of The Week

Floral Holiday Recap
Hi Floral partners, Please take some time to give yourself some feedback.
- Feb. 16, 2023
- Floral

Design Contest
Peirone Produce & Fresca Farms, Bring on 2023 Design Contest Entries!
- Feb. 14, 2023
- Floral

Melissa's Market Update "The Week of 2.13.23"
Click Here For Details
- Feb. 13, 2023
- Melissa's Market Update

This Week's Featured Item Is "APPLES"
Click below to learn all about the Apple Category and the latest Consumer Trends!
- Feb. 10, 2023
- Item of The Week

Melissa's Market Update "The Week of 2.06.23"
Click Here For Details
- Feb. 06, 2023
- Melissa's Market Update

Idaho Potato Lovers
2023 Display Contest Receive a Free Brentwood Toaster oven just for entering!
- Jan. 30, 2023
- Contest

Melissa's Market Update "The Week of 1.30.23"
Click Here For Details
- Jan. 30, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 1.23.23"
Click Here For Details
- Jan. 23, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 1.16.23"
Click here for details
- Jan. 16, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 1.09.23"
Click here for details
- Jan. 09, 2023
- Melissa's Market Update

Melissa's Market Update "The Week of 1.02.23"
Click Here For Details
- Jan. 02, 2023
- Melissa's Market Update

January Merchandise Message
Have you told your customers about your social media?
- Jan. 02, 2023
- Floral

Melissa's Market Update "The Week of 12.26.22"
Click Here For Details
- Dec. 26, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 12.19.22"
Click Here For Details
- Dec. 19, 2022
- Melissa's Market Update

Gift Baskets
Click below for step-by-step directions on how to make gift baskets.
- Dec. 13, 2022
- Floral

Melissa's Market Update "The Week of 12.12.22"
Click Here For Details.
- Dec. 12, 2022
- Melissa's Market Update

Idaho Potatoes
Quality is expected strong. "Pound for pound, potatoes are still the best value in the produce dept
- Dec. 07, 2022
- Item of The Week

Melissa's Market Update "The Week of 12.05.22"
Click here for details
- Dec. 05, 2022
- Melissa's Market Update

2023 January Design Contest
Peirone Produce and Fresca Farms Design Contest. Send Photos to Kristina Miller Click here for det
- Nov. 29, 2022
- Floral

Melissa's Market Update "The Week of 11.28.22"
Click here for details
- Nov. 28, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 11.21.22"
Click here for details
- Nov. 21, 2022
- Melissa's Market Update

This Week's Featured Item Is "Mandarins"
Click below to find out more.
- Nov. 14, 2022
- Item of The Week

Melissa's Market Update "The Week of 11.14.22"
Click Here For Details
- Nov. 14, 2022
- Melissa's Market Update

Fresh Finds Market Update 11.08.22
Check out the latest update! Click Here
- Nov. 08, 2022
- Market Update

Melissa's Market Update "The Week of 11.07.22"
Click here for details
- Nov. 07, 2022
- Melissa's Market Update

Bob's Ranch Dressing Recall
Please click below to read this IMPORTANT letter.
- Nov. 03, 2022
- Past Recalls and/or Notifications

Melissa's Market Update "The Week of 10.31.22"
Click here for details
- Oct. 31, 2022
- Melissa's Market Update

Lettuce Crops
Are you wondering why the cost of lettuce is so high? Click To See
- Oct. 28, 2022
- Articles

Melissa's Market Update "The Week of 10.24.22"
Click Here For Details
- Oct. 24, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 10.17.22"
Click here for details
- Oct. 17, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 10.10.22"
Click Below For Details
- Oct. 10, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 10.03.22"
Click Here For Details
- Oct. 03, 2022
- Melissa's Market Update

This Week's Featured Item Is "Carrots"
Click below to learn all about the Carrot Category and the latest Consumer Trends!
- Sep. 26, 2022
- Item of The Week

Melissa's Market Update "The Week of 9.26.22"
Click Here For Details
- Sep. 26, 2022
- Melissa's Market Update

Melissa's Voluntary Recall
Melissa's Dutch Red Potatoes VOLUNTARY RECALL. Click for info
- Sep. 19, 2022
- Past Recalls and/or Notifications

This Week's Featured Item Is "Cabbage"
Click below to learn all about the Cabbage Category and the latest Consumer Trends! Click Here
- Sep. 19, 2022
- Item of The Week

Melissa's Market Update "The Week of 9.19.22"
Click Here For Details
- Sep. 19, 2022
- Melissa's Market Update

Fall Expo Training Videos
Training provided by Cynthia Ayure, click below links to watch video.
- Sep. 16, 2022
- Floral

Fall Expo Training Videos
Training provided by Paul Miller, click below links to watch video.
- Sep. 16, 2022
- Floral

Melissa's Market Update "The Week of 9.12.22"
Click Here For Details
- Sep. 12, 2022
- Melissa's Market Update

This Week's Featured Item Is "Grapes"
Click below to learn all about the Grape Category and the latest Consumer Trends!
- Sep. 12, 2022
- Item of The Week

Fresca Farms
Ever wondered the origins of a bouquet? Watch this video to follow their life cycle journey.
- Sep. 12, 2022
- Floral

Melissa's Market Update "The Week of 9.05.22"
Click here for details
- Sep. 05, 2022
- Melissa's Market Update

This Week's Featured Item Is "Green Beans"
Click below to learn all about the Green Bean Category and the latest Consumer Trends!
- Sep. 05, 2022
- Item of The Week

This Week's Featured Item Is "Watermelons"
Click below to learn all about the Watermelon Category and the latest Consumer Trends!
- Aug. 29, 2022
- Item of The Week

Melissa's Market Update "The Week of 8.29.22"
Click Here For Details
- Aug. 29, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 8.22.22"
Click Here For Details
- Aug. 22, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 8.15.22"
Click Here For Details
- Aug. 15, 2022
- Melissa's Market Update

This Week's Featured Item Is "Artichokes"
Click below to learn all about the Artichoke Category and the latest Consumer Trends!
- Aug. 15, 2022
- Item of The Week

This Week's Featured Item Is "Tomatoes"
Click below to learn all about the Tomato Category and the latest Consumer Trends!
- Aug. 08, 2022
- Item of The Week

Melissa's Market Update "The Week of 8.08.22"
Click Here For Details
- Aug. 08, 2022
- Melissa's Market Update

This Week's Featured Item Is "Corn"
Click below to learn all about the Corn Category and the latest Consumer Trends!
- Aug. 01, 2022
- Item of The Week

Melissa's Market Update "The Week of 8.01.22"
Click Here For Details
- Aug. 01, 2022
- Melissa's Market Update

Air-Fried Opportunities
The air fryer is more than a convenient kitchen appliance.......
- Jul. 26, 2022
- Articles

Melissa's Market Update "The Week of 7.25.22"
Click For Details
- Jul. 25, 2022
- Melissa's Market Update

This Week's Featured Item Is "Cantaloupes"
Click below to learn all about the Cantaloupe Category and the latest Consumer Trends!
- Jul. 25, 2022
- Item of The Week

This Week's Featured Item Is "Apples"
Click below to learn all about the Apple Category and the latest Consumer Trends!
- Jul. 18, 2022
- Item of The Week

Melissa's Market Update "The Week of 7.18.22"
Click Here For Details
- Jul. 18, 2022
- Melissa's Market Update

Meet Your Grower "M & M FARMS / POTANDON PRODUCE ”
Click below to watch video.
- Jul. 18, 2022
- Meet Your Grower

This Week's Featured Item Is "Peaches"
Click below to learn all about the Peach Category and the latest Consumer Trends!
- Jul. 11, 2022
- Item of The Week

Melissa's Market Update "The Week of 7.11.22"
Click Here For Details
- Jul. 11, 2022
- Melissa's Market Update

This Week's Featured Item Is "Cherries"
Click below to learn all about the Cherry Category and the latest Consumer Trends!
- Jul. 04, 2022
- Item of The Week

Melissa's Market Update "The Week of 7.04.22"
Click For Details
- Jul. 04, 2022
- Melissa's Market Update

New Bolthouse Farms Ready to Eat Carrots
New Ready to Eat Bolthouse Farms Carrot Chips and Matchstix
- Jun. 28, 2022
- Fresh Features

Melissa's Market Update "The Week of 6.27.22"
Click Here For Details
- Jun. 27, 2022
- Melissa's Market Update

This Week's Featured Item Is "Blackberries"
Click below to learn all about the Blackberry Category and the latest Consumer Trends!
- Jun. 20, 2022
- Item of The Week

Melissa's Market Update "The Week of 6.20.22"
Click Here For Details
- Jun. 20, 2022
- Melissa's Market Update

This Week's Featured Item Is "Apricots"
Click below to learn all about the Apricot Category and the latest Consumer Trends!
- Jun. 13, 2022
- Item of The Week

Melissa's Market Update "The Week of 6.13.22"
Click Here For Details
- Jun. 13, 2022
- Melissa's Market Update

Top Trends In Produce
Click below to see Anne-Marie's Presentation click here
- Jun. 07, 2022
- Resource Library

Melissa's Market Update "The Week of 6.06.22"
Click Here For Details
- Jun. 06, 2022
- Melissa's Market Update

This Week's Featured Item Is "Broccoli & Brussels Sprouts"
Click below to learn all about the Broccoli & Brussels Sprouts Category
- Jun. 06, 2022
- Item of The Week

Strawberry Recall
This does not affect Peirone Produce or Mary's Harvest
- May 31, 2022
- Past Recalls and/or Notifications

This Week's Featured Item Is "Garlic"
Click below to learn all about the Garlic Category and the latest Consumer Trends!
- May 30, 2022
- Item of The Week

Garlic 101
An aromatic staple that forms the flavor foundation for many cuisines, garlic is usually available y
- May 27, 2022
- Articles

Melissa's Market Update "The Week of 5.16.22"
Click Here For Details
- May 16, 2022
- Melissa's Market Update

This Week's Featured Item Is "Cucumbers"
Click below to learn all about the Cucumber Category and the latest Consumer Trends!
- May 16, 2022
- Item of The Week

Melissa's Market Update "The Week of 5.09.22"
Click Here For Details
- May 09, 2022
- Melissa's Market Update

This Week's Featured Item Is "Spinach"
Click below to learn all about the Spinach Category and the latest Consumer Trends! Click Here
- May 09, 2022
- Item of The Week

Melissa's Market Update "The Week of 5.02.22"
Click Here For Details
- May 02, 2022
- Melissa's Market Update

This Week's Featured Item Is "Strawberries"
Click below to learn all about the Strawberry Category and the latest Consumer Trends!
- May 02, 2022
- Item of The Week

Mangos Go Mainstream
Once seen as exotic, mangos are now the most popular fruit in the world,
- May 02, 2022
- Articles

Humble Grapefruit
The grapefruit might be one of the strangest fruits around.
- Apr. 29, 2022
- Articles

Flexitarins
Flexitarians skew towards plants but mix in meat proteins, too....
- Apr. 28, 2022
- Articles

Melissa's Market Update "The Week of 4.25.22"
Click Here For Details
- Apr. 25, 2022
- Melissa's Market Update

This Week's Featured Item Is "Radishes"
Click below to learn all about the Radish Category and the latest Consumer Trends!
- Apr. 25, 2022
- Item of The Week

Melissa's Market Update "The Week of 4.18.22"
Click Here For Details
- Apr. 18, 2022
- Melissa's Market Update

This Week's Featured Item Is "Onions"
Click below to learn all about the Onion Category and the latest Consumer Trends!
- Apr. 18, 2022
- Item of The Week

Melissa's Market Update "The Week of 4.11.22"
Click Here For Details
- Apr. 11, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 4.04.22"
Click Here For Details
- Apr. 04, 2022
- Melissa's Market Update

This Week's Featured Item Is "Pears"
Click below to learn all about the Pear Category and the latest Consumer Trends!
- Apr. 04, 2022
- Item of The Week

This Week's Featured Item Is "Bananas"
Click below to learn all about the Banana Category and the latest Consumer Trends!
- Mar. 28, 2022
- Item of The Week

Melissa's Market Update "The Week of 3.28.22"
Click Here For Details
- Mar. 28, 2022
- Melissa's Market Update

This Week's Featured Item Is "Cauliflower"
Click below to learn all about the Cauliflower Category and the latest Consumer Trends!
- Mar. 21, 2022
- Item of The Week

Melissa's Market Update "The Week of 3.21.22"
Click Here For Details
- Mar. 21, 2022
- Melissa's Market Update

Featured Item of The Week "Cabbage"
Click below to learn all about the Cabbage Category and the latest Consumer Trends!
- Mar. 14, 2022
- Item of The Week

Melissa's Market Update "The Week of 3.14.22"
Click Here For Details
- Mar. 14, 2022
- Melissa's Market Update

Spring is Coming.......
California Cherry Trees Are In Bloom Click here for info
- Mar. 14, 2022
- Articles

Melissa's Market Update "The Week of 3.07.22"
Click Here For Details
- Mar. 07, 2022
- Melissa's Market Update

This Week's Featured Item Is "Asparagus"
Click below to learn all about the Asparagus Category and the latest Consumer Trends! Click Here
- Feb. 28, 2022
- Item of The Week

Melissa's Market Update "The Week of 2.28.22"
Click Here For Details
- Feb. 28, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 2.21.22"
Click Here For Details
- Feb. 21, 2022
- Melissa's Market Update

This Week's Featured Item Is "Potatoes"
This Week's Featured Item Is Potatoes... Click below to learn all about the Potato Category and
- Feb. 21, 2022
- Item of The Week

Melissa's Market Update "The Week of 2.14.22"
Click Here For Details
- Feb. 14, 2022
- Melissa's Market Update

This Featured Item Is "Citrus"
This Weeks Featured Item Is Citrus... Click below
- Feb. 14, 2022
- Item of The Week

This Weeks Featured Item Is "Avocados"
This Week's Featured Item Is Avocados.... Click below to learn all about the Avocados Category
- Feb. 07, 2022
- Item of The Week

Super Bowl Word Search
Let's have some game day fun with the attached Supper Bowl word search.
- Feb. 07, 2022
- Word Search

Melissa's Market Update "The Week of 2.07.22"
Click Here For Details
- Feb. 07, 2022
- Melissa's Market Update

Consumer Research
Research into changing consumer behavior.... Click here to read
- Feb. 04, 2022
- Articles

This Weeks Featured Item is "Apples"
This Week's Featured Item Is Apples.... Click below to learn all about the Apple Category and t
- Jan. 31, 2022
- Item of The Week

Melissa's Market Update "The Week of 1.31.22"
Click here for details
- Jan. 31, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 1.24.22"
Click Here For Details
- Jan. 24, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 1.17.22"
Click Here For Details
- Jan. 17, 2022
- Melissa's Market Update

Melissa's Market Update "The Week of 1.10.22"
Click Here For Details
- Jan. 10, 2022
- Melissa's Market Update

Wayfare Butter Voluntary Recall
Wayfare has issued a Voluntary Recall on their butter. This recall applies only to WayFare Dairy Fr
- Jan. 06, 2022
- Past Recalls and/or Notifications

Melissa's Market Update "The Week of 1.03.22"
Click Here For Details
- Jan. 03, 2022
- Melissa's Market Update

This Weeks Featured Item Is "Oranges"
This Weeks Featured Item Is Oranges...
- Dec. 27, 2021
- Item of The Week

Melissa's Market Update "The Week of 12/27/21"
Click here for details
- Dec. 27, 2021
- Melissa's Market Update

Holiday Word Search
Do you or your kids like word games? Here's some holiday fun, click below to print puzzle. Cli
- Dec. 20, 2021
- Word Search

Empty Shipping Containers
Supply-Chain Snarls Leave Southern California Swamped in Empty Shipping Containers.
- Dec. 20, 2021
- Articles

Melissa's Market Update For "The Week of 12.20.21"
Click Here For Details
- Dec. 20, 2021
- Melissa's Market Update

Melissa's Market Update For "The Week of 12.13.21"
Click Here For Details
- Dec. 13, 2021
- Melissa's Market Update

Merchandising Tips
TAKE HARD SQUASH MERCHANDISING TO THE NEXT LEVEL Click here to read
- Dec. 09, 2021
- Articles

Melissa's Market Update For "The Week of 12.06.21"
Click Here For Details
- Dec. 06, 2021
- Melissa's Market Update

This Weeks Featured Item is "Squash"
This Week's Featured Item Is Squash... Click below to learn all about the Squash Category and the
- Dec. 06, 2021
- Item of The Week

Melissa's Market Update For "The Week of 11/29/21"
Click Here For Details
- Nov. 29, 2021
- Melissa's Market Update

Melissa's Market Update For "The Week of 11.22.21"
Click Here For Details
- Nov. 22, 2021
- Melissa's Market Update

Melissa's Market Update For "The Week of 11/15/21"
Click Here For Details
- Nov. 15, 2021
- Melissa's Market Update

Fall In The Love Contest Winners
Peirone Floral & Fresca Farms Present the Contest Winners for 2021. Click Here
- Nov. 08, 2021
- Floral

Melissa's Market Update For "The Week of 11/08/21"
Click Here For Details
- Nov. 08, 2021
- Melissa's Market Update

Taste Local Congress Visit
Taste Local program draws Congressional attention!
- Oct. 01, 2021
- Articles

Meet Your Grower "INABA FARMS - 2021 / 2022 Growing Season”
Click below to watch video.
- Oct. 01, 2021
- Meet Your Grower

2021 Cherry Cup Winners
2021 Cherry Cup Winners! Click here to see the best displays for each ad group
- Aug. 10, 2021
- Announcements

NO WORRIES RECALL
Grimmway Farms Unaffected Customer Letter
- Jul. 22, 2021
- Past Recalls and/or Notifications

Taste Local Display
Here's a great idea for putting the grower posters next to the daily in stock sign!
- Jul. 16, 2021
- Articles

Featured Item of The Week "Broccoli & Brussels Sprouts"
Click Here For Details
- Jul. 13, 2021
- Articles

"4 P's of Merchandising: Product, Placement, Pricing & Promotion"
"The Four P's of Merchandising: Product, Placement, Pricing and Promotion"
- Jul. 05, 2021
- Articles

Proper Watering For Your Spring Rack Plants and Hanging Baskets
Proper watering of container plants is crucial to having them perform at their best.
- May 04, 2021
- Floral

A Beginner's Guide To Indoor Plant Pests
Click below to find out what to look for, plus some tips on how to treat the problem.
- Mar. 30, 2021
- Floral

How to Care For Your Potted Easter Lilly
If you just picked up a potted Easter lily to brighten up your home for spring, follow the steps be
- Mar. 22, 2021
- Floral

Coachella and Mexico grapes
The Coachella and Mexico grape seasons will be here soon,
- Mar. 19, 2021
- Articles

Designing with Charmelia
We are now carrying Charmelia. Watch the videos below to learn some designing techniques.
- Mar. 09, 2021
- Floral

Farm to Home
Join us on the journey of the life of a flower, from seed to your home
- Mar. 04, 2021
- Floral

Read all about it... Produce "Shines" during the Pandemic!
Shoppers seek an immunity boost from fruits and veggies
- Feb. 15, 2021
- Articles

Easy to Make Vegetable & Potato Nuggets
Looking for a snack to make for The Super Bowl?
- Feb. 05, 2021
- Recipes

Wrapping Bouquets
Want tips on how to wrap flowers like a pro? Watch the video below.
- Jan. 19, 2021
- Floral

Update on celery reduction
Many of you are aware of the reduction of celery supply available from the Oxnard growing area.
- Jan. 18, 2021
- Articles

Positive Words To Describe Flowers
Find the positive where positivity can be found.
- Jan. 04, 2021
- Floral

Peirone Floral & Fresca Farms Design Entries
Click below to see the entries and winners
- Dec. 23, 2020
- Floral

And the winner is.....
Pom Wonderful announces winner of Peirone/Pom display contest.
- Dec. 10, 2020
- Contest

Everything You Wanted To Know About Citrus
Click Below To Learn All About It.
- Dec. 03, 2020
- Articles

Looking for something fun....
Want to test your knowledge? Click below to download the crossword puzzle and see how much you know
- Dec. 01, 2020
- Articles

Tips on selling onions year-round
Four Top-Tips To Sell More Onions Year-Round
- Dec. 01, 2020
- Articles

Everything You Wanted To Know About Squash But Were Afraid To Ask
Click Below To Learn All About It.
- Nov. 23, 2020
- Articles

Everything You Wanted To Know About Celery
Click Below To Learn All About It.
- Nov. 18, 2020
- Articles

Fresh Express Recalls Expired Caesar Supreme Kit
Click below for details or call your Peirone Produce sales rep.
- Nov. 17, 2020
- Recalls/Alerts

Tanimura & Antle voluntarily recalling it's Romaine Lettuce
Click Here For Details
- Nov. 09, 2020
- Past Recalls and/or Notifications

Everything You Wanted To Know About Sweet Potatoes
Click Below To Learn All About It.
- Nov. 02, 2020
- Articles

Read what consumers are saying about Thanksgiving
Thanksgiving 2020 from a Consumers perspective.
- Nov. 02, 2020
- Articles

Merchandising With Mushrooms
Five Ways To Sell More Fresh Mushrooms Year-Round
- Oct. 15, 2020
- Articles

US, Mexico sign agreement to strengthen food safety
The FDA and its counterparts in Mexico are taking steps to strengthen collaboration on food safety
- Oct. 08, 2020
- Food Safety

Seneca Food Corp issued a recall on "Cinnamon Apple Chips"
On October 2, 2020, Seneca Food Corporation issued a recall on Cinnamon Apple Chips. Peirone Produce
- Oct. 02, 2020
- Past Recalls and/or Notifications

Peirone's Fall/Winter Expo "No Show/No Door" Door Prizes
Contact your peirone sales team for details Books due back to peirone no later than september 16
- Sep. 10, 2020
- Articles

Fall is Right Around The Corner "The ABC's of Fall Produce"
Fall is harvest time and back to school time (maybe).
- Aug. 28, 2020
- Articles

Recall Plan / Instructions For Stores To Use
Product recalls are always a constant presence in retail grocery.
- Aug. 26, 2020
- Food Safety

Sympathy Flowers
When a customer is ordering flowers for the loss of a loved one please remember to be compassionate.
- Aug. 25, 2020
- Floral

California Heat Wave
California Heat Wave\Wild Fires Impacting Some Crops. Click here for more info
- Aug. 19, 2020
- Articles

Produce In Tacos
What other foods can rival the status of avocados and pineapples in current pop culture?
- Aug. 19, 2020
- Articles

Prima Wawona of Fresno, California is voluntarily recalling its Wawona bagged peaches
Click Here For Details
- Aug. 18, 2020
- Past Recalls and/or Notifications

Thompson International Onion Recall
Click here for more info on Peirone Produce & Mary's Harvest
- Aug. 06, 2020
- Past Recalls and/or Notifications

Research shows that Eggs help keep produce Fresh
Researchers used eggs for the base of an inexpensive micron-thick coating that prolonged the shelf l
- Jul. 31, 2020
- Articles

Fresh Veggie Sales Up 16% From A Year Ago
Retail sales of fresh vegetables continue to significantly exceed 2019
- Jul. 23, 2020
- Articles

Survey finds food safety primary concern for consumers
Food safety is the main area of concern for consumers, according to a survey by DNV GL.
- Jul. 20, 2020
- Food Safety

Reinventing the salad bar with a robot
Could a machine that dispenses fresh, custom-made bowls be a lifeline for retailers
- Jul. 16, 2020
- Articles

Produce Takes Its Place on New U.S. Stamps
Produce has long performed an important duty in art, often by serving as material for still life
- Jul. 15, 2020
- Articles

Information on American Spending of Fresh Produce
How much is the average American household spending per trip on various fresh produce
- Jul. 13, 2020
- Articles

Health Safety For Construction Projects
Construction in your store can be a disruptive event.
- Jul. 09, 2020
- Food Safety

Working With The Floral Color Wheel
One of the first things that comes to mind when planning flower arrangements is the color. It’
- Jun. 29, 2020
- Floral

Summertime 2020 Berry Forecast
A fruitful season should be in store for the summer berry categories
- Jun. 25, 2020
- Articles

Summertime 2020 California Grape Forecast
California table grapes already are shipping out of the Coachella Valley, and grower-shippers expect
- Jun. 24, 2020
- Articles

Raspberry Snapshot
We all know that berries bring in the big bucks, and raspberries are no exception. Article by, The
- Jun. 18, 2020
- Articles

The Latest Data on Organic Sales
Identifying the potential opportunities for growth across the fresh produce industry
- Jun. 18, 2020
- Articles

Floral Design Groups
When it comes to creating a floral arrangement, the possibilities are endless.
- Jun. 11, 2020
- Floral

Cucumbers take top spot
June 1 as cucumbers knocked Haitian mangoes out of the No. 1 spot
- Jun. 11, 2020
- Articles

Vegetables continue to outpace fruit as produce sales remain elevated
Click Here
- Jun. 11, 2020
- Articles

Avocado outlook strong
U.S. per capita consumption of avocados has grown at an compound annual growth rate of 8%
- Jun. 04, 2020
- Articles

Easy Chop N Drop Bouquets for July
Save time and Labor expenses with these easy to use chop n drop bouquets. Click Here
- Jun. 04, 2020
- Floral

Green foliage adds a beautiful touch of natural beauty to floral designs
Green is a color that often gets overlooked when creating a design for your flowers.
- May 28, 2020
- Floral

Introducing Customers to Grilling Fruit
Many customers can't wait to fire up the grill each year.
- May 15, 2020
- Articles

Peirone Produce would like to introduce our new Manager of Quality Control
Click Here to Read
- May 12, 2020
- Announcements

Opportunities in Produce to Make Mother’s Day Special
Mother’s Day and Spring Resource Guide
- May 10, 2020
- Articles

Peirone Produce to Cancel Summer Expo
* Please look for a deal book to come your way.
- Apr. 29, 2020
- Articles

Power of Produce shows growth in value-added
The power of value-added produce sales speaks for itself.
- Apr. 28, 2020
- Articles

Documentation of Recent Consumer Buying Patterns in Produce
Fresh Vegetable Sales Accelerated, Fruit Sales Growth Back to Single Digits
- Apr. 23, 2020
- Articles

Peirone and URM team up to support and thank local health care workers
Click Here
- Apr. 17, 2020
- Articles

Branding of Produce is Driving Sales!
Suppliers are moving to the forefront in produce departments as they brand an increasing portion of
- Apr. 10, 2020
- Articles

FMI highlights coronavirus is not foodborne
The CDC says there is no evidence to support the virus is transmitted through food.
- Apr. 10, 2020
- Articles

Fresh Trends points to consumers are buying more produce!
The majority of consumers polled by The Packer believe they are buying more produce than they were
- Apr. 10, 2020
- Articles

Floral Recipes
How To Arrange Flowers: Beginners DIY Floral Arrangements for you to share with your customers.
- Apr. 10, 2020
- Floral

The Healing Power of Flowers
Attached is a flyer on the healing power of flowers.
- Apr. 09, 2020
- Floral

Important Contact Numbers
During these unusual times, we want to provide you with a Peirone Key Associate Cell #'s
- Mar. 31, 2020
- Announcements

Important Notice
Peirone Produce will remain open during the WA State shut down.
- Mar. 20, 2020
- Articles

No reason to avoid fresh produce during outbreak
Don’t let a fear of the coronavirus COVID-19 to keep you from eating fresh fruits and vegetables.
- Mar. 17, 2020
- Articles

Be Well With Flowers
Flowers are the unifying symbol of joy, beauty, cheerfulness and healing.
- Mar. 17, 2020
- Floral

Peirone Citrus Cup Announcing the Annual Citrus Cup
Contest Dates 3-16-20 thru 3-31-20
- Mar. 15, 2020
- Articles

Coronavirus (COVID-19) and Independent Grocery
The National Grocers Association is actively monitoring the growing spread of the Coronavirus
- Mar. 13, 2020
- Food Safety

The lettuce perfect storm is upon us!
Yuma has been hit with heavy rains, and fields are flooded. Processors are 24-36 hours behind.
- Mar. 01, 2020
- Announcements

Fresh Produce Industry Resources Coronavirus
Please click here for a United Fresh Produce Association alert on the Coronavirus and the Fresh Prod
- Mar. 01, 2020
- Articles

Celery leads category growth for 2019
Celery was the leading fresh commodity for retail sales growth in 2019, and it wasn’t even clo
- Feb. 26, 2020
- Articles

California avocado promotions expand with expanded crop
The California Avocado Commission, Irvine, is forecasting a significantly larger crop this season
- Feb. 24, 2020
- Articles

Survey shows positive early response from shoppers to Cosmic Crisp
Idaho Falls, Idaho-based research firm surveyed a group of consumers
- Feb. 20, 2020
- Articles

Congratulations to the winners of the 2020 Apple Cup
Click to see this years winners
- Feb. 14, 2020
- Articles

Spending on citrus — A look at mandarin, orange and lemon sales
Citrus continues to be a compelling category for grocery retailers, with both oranges and mandarins
- Feb. 14, 2020
- Articles

Looking for "Singular" Floral Inspiration
Mixing Flowers Is Not The Only Solution For Beautiful Vases
- Feb. 14, 2020
- Floral

Weather/Crop Update
Adverse weather is devastating many crops in California and Mexico. You will see markets rise, quali
- Feb. 07, 2020
- Announcements

Organic fruits and vegetables expand the marketplace
Organics have been a part of the mainstream market for years now,
- Feb. 04, 2020
- Articles

February is for lovers, POTATOES and Mardi Gras
February is designated National Potato Lover's Month
- Jan. 31, 2020
- Articles

Taylor Farms Product Update
Raw product supply on all tender leaf items will remain somewhat limited for the next 7-14 days.
- Jan. 23, 2020
- Articles