"Breaking Down the Barriers to Produce Purchases"
- Nov. 29, 2018
Check out this informative article from Winsight Grocery Business on "Breaking Down the Barriers to Produce Purchases."
"A $63 billion category, and the second-largest fresh department with 99.7% household penetration, according to the Food Marketing Institute’s (FMI’s) The Power of Produce 2017 report, produce is ample in opportunity. Yet there is room for growth in consumption occasions such as snacking, lunch and dinner. And with 86% of consumers saying they purchase unplanned produce items on occasion, retailers have the opportunity to capitalize on consumers’ desire for healthy foods and boost impulse sales through convenient, value-added products, exciting recipe ideas, enticing displays and education."