California avocado promotions expand with expanded crop

California avocado promotions expand with expanded crop

The California Avocado Commission, Irvine, is forecasting a significantly larger crop this season over the last fiscal year’s harvest — with a 70% increase.

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“The current estimate for the 2020 California avocado crop, 369 million pounds, is 70% higher than last season,”

“Distribution will be targeted mainly to California and the West, and with greater volume there may be opportunity this year for customers outside this region who prefer to merchandise California avocados in season,”

Article by: Chris Koger, The Packer

 

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