Organic fruits and vegetables expand the marketplace
- Feb. 04, 2020
Organics have been a part of the mainstream market for years now, and while the shoppers still see them as their own category, consumers tend to accept organically grown produce as an "added choice" to fruit and vegetable selections.
"Consumers prefer organically produced food because of their concerns regarding health, the enviroment, and animal welfare, and they show a willingness to pay the price premiums established in the market place"
"As the numbers continue to climb, shoppers are realizing that organics fill a niche for not just health-conscios consumers but for most everyday Americans"
Article by: Janice M. Kresin, The Packer