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What's on Your Push List?
- May 13, 2019
- Articles
Produce and even produce managers sometimes need a "push" to super-size their sales numbers for specific produce items for a myriad of reasons. Armand Lobato, regular contributor to The Packer and produce management expert, reminds us to always maintain prime positioning whether it be in the quality of your produce displays or in harnessing valuable produce knowledge to optimize produce sales.
Article highlights:
...slow down the customer and “wow” them with abundant displays of just-stocked fresh produce
If you just present OK stock conditions, that’s exactly the kind of sales you can expect
While the quality is fresh and appealing to the eye - large displays shout value....and samples help seal the deal