BACK TO THE COOLER
Retailers report steady year-round berry sales
- Jan. 16, 2020
- Articles
Berry sales may not reach the stratospheric heights in winter that they do in summer, but retailers say today's consumers want the fruit no matter what season it may be.
Article Highligts
"Their expectations are that you have berries year-round and it's our job to find them"
"We've had more success with the varietal berries, like raspberries, blackberries and blueberries, in the wintertime than we used to"
"Customers don't distinguish anymore between season," "If they can get strawberries in the summertime, they want strawberries in the wintertime"
Article by Tom Burfield, Produce Retailer