Sustainability from farmers

Sustainability from farmers

Consumers demand sustainability

Article Highlights

“Suddenly, big is bad and food companies are really struggling with that new paradigm,”

“Words like safe, healthy, local were words that used to come to the top of the list of what consumers wanted farmers to be,”

“The public wants to know the stories of how food is grown, how the workers were treated and who picked the produce in the field,”

“What they choose to consume reflects their values, aspirations and beliefs,”

“You’re seeing questioning of farm practices that we’ve never had to be concerned with,” 


Article by Jennifer Shike, The Packer


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