The Produce Cooler

"4 P's of Merchandising: Product, Placement, Pricing & Promotion"

• Oct. 07, 2018
• Articles

Check out this great resource from Mike Mauti, senior VP of Execultyics Consulting. With over 20 years of produce industry experience, Mauti offers sage advice on the four core principles of merchandising: product, placement, pricing and promotion.

The Four P's of Merchandising: Product, Placement, Pricing and Promotion