BACK TO THE COOLER
Warming Up Your Winter Sales
- Dec. 17, 2018
- Articles
Check out this helpful article from Produce Business packed with effective strategies for increasing your winter produce sales. Chris Auman of Produce Business points out the many reasons to promote produce this season:
"Winter starts on December 21 and lasts through the end of February. In between are the year-end holidays, the health-focused resolutions of the New Year, Super Bowl Sunday, and National Heart Health Month, which all provide retailers opportunities for special promotions and merchandising that will keep both produce sales and consumers healthy all winter."