Floral Merchandising With Stacy McCoy & Farm Highlight

Floral Merchandising With Stacy McCoy & Farm Highlight

Merchandising: the activity of promoting the sale of goods, especially by their presentation in retail outlets.

Merchandising Goals: 


Attract attention to the floral department
Influence the buying decision
Generate more profitable sales
Create more sales volume
Increase the frequency of buying 

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Farm Highlights

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